At Perforce, we believe every company deserves access to a competitive edge—or as we call it, the DevOps Edge. This edge empowers teams to deliver extraordinary results.
That belief and commitment to our customers drove our brand refresh: a bold step forward that reflects our shared commitment to solving the hardest challenges in DevOps.
Why the new look?
The world of DevOps isn’t slowing down. To stay ahead, we needed a look that reflected the evolving needs of our customers, the unique value of Perforce for our customers, and the growth of our business – in the last three years we have made two of the largest acquisitions in the company’s history (Puppet and Delphix).
Our refreshed brand signals evolution and the continued growth of our DevOps portfolio. It brings our portfolio together under a unified, modern identity that showcases the full power of Perforce.
Our new look is more than a design update—it’s a symbol of what Perforce represents:
- Clarity and Unity: We are making it easier for you to identify our product and solution portfolio and understand how they work together to accelerate your business growth.
- Empowering Innovation: From day one, Perforce has enabled teams to build, scale, and reach new heights with technology. We continue to push this forward.
- Scale Confidently: While we always want businesses to grow and scale, organizations must also manage risk at the same time. Our portfolio helps teams maintain security and compliance best practices from code creation to delivery.
Design Choices Explained
For this brand refresh, we updated our logos and color palette designed to reflect our commitment to innovation and our customer’s’ success:
- The logo visually embodies three core principles: the DevOps infinity loop, symbolizing continuous innovation; dynamic arrows, representing progress and agility; and interconnected links, communicating unity, trust, and seamless collaboration.
- Our new primary brand color, indigo, was chosen for its association with integrity and sincerity, projecting the trust and reliability our customers can expect from us.
These values define our commitment to customers every day, and now, our brand refresh visually reflect that promise.
What Does the "DevOps Edge" Mean?
The DevOps Edge is more than a tagline—it’s a movement. It’s the answer to the toughest questions in software development and delivery. It’s what happens when teams relentlessly remove bottlenecks to speed, prioritize quality and security, and deliver application experiences that move the needle.
This edge empowers you to achieve:
- Global Creation – Imagine thousands of developers collaborating in real time on a massive project. Perforce enables seamless coordination, ensuring smooth workflows, faster iterations, and high-quality results.
- Security & Compliance – With global supply chains and increasing regulations, security is non-negotiable. Perforce enforces stringent international compliance standards, helping businesses stay ahead of risks while managing hundreds of suppliers.
- Infrastructure Automation – Gone are the days of slow, manual server setups. With Perforce, companies can automate thousands of servers in a single day, reducing development cycles from weeks to just days. This means faster deployments and greater efficiency.
- Data Automation – Managing massive amounts of test data can be a bottleneck. Perforce streamlines this process, cutting data refresh times significantly and saving petabytes of storage—optimizing both performance and cost.
- Lifecycle Management – Speed is critical in high-stakes industries. Perforce accelerates project delivery—helping businesses bring innovative products to market faster than ever before.
Building the Future of DevOps Together
The best DevOps teams in the world know that business-ready means something different for every application. That’s why we’re committed to providing platforms, solutions, insights, and partnerships that help you define and achieve your unique goals.
And we’re just getting started. The future of DevOps will belong to those who can adapt, scale, and innovate faster than ever. Whether you are transforming or adapting to the new AI reality, solving bottlenecks to speed, enabling seamless scalability, or delivering game-changing application experiences, we’re here to support your journey.
Get ready to find your DevOps Edge.
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Author: Colleen Kulhanek, Chief Marketing Officer, Perforce