Test Data Automation: The Ultimate Enterprise Guide
Welcome to the ultimate enterprise guide to test data automation!
Looking for practical ways to improve test data management? Whether you're just starting out or looking into advanced solutions, this guide has you covered. Learn how test data automation can boost efficiency, ensure compliance, and drive innovation in your business.
Read along or jump ahead to the section that interests you most:
- Test Data Automation Overview
- Why Enterprises Need Test Data Automation
- How to Improve Test Data Automation
- Finding the Right Test Data Automation Approach
- Key Benefits of Test Data Automation with Perforce Delphix
- Real-Life Examples of Test Data Automation Success
- Getting Started with Test Data Automation
Test Data Automation Overview
Test data automation plays a key role in today’s software development and testing. It involves using tools and methods to automatically create, manage, and provide test data for application testing. By taking over tasks that are usually manual and time-consuming, it boosts efficiency, consistency, minimizes errors, and helps speed up release cycles.
A big part of making test data automation work is having solid test data management in place. Make sure you always follow test data management best practices.
Comparing Test Data Management vs. Subsetting
Compare test data management to traditional subsetting tools or manual ‘do-it-yourself’ subsetting methods.
Test Data Automation, DevOps, and AI
Incorporating test data management into DevOps processes is key to streamlining software development and delivery. By providing test environments with reliable, high-quality data, organizations can speed up testing cycles without sacrificing accuracy or consistency.
The use of test data management is essential to quality assurance in banks, healthcare, insurance, telecom, retail, and many other industries.
Applying test data management to AI (artificial intelligence) and ML (machine learning) will only become more important.
Why Enterprises Need Test Data Automation
Efficient test data management is essential for continuous software delivery. However, many enterprises still struggle with challenges such as manual processes, prolonged wait times for data, and compliance risks.
With test data automation, enterprises can resolve these challenges, ensuring faster time-to-market and improving overall software quality.
Access to high-quality test data can make or break software delivery timelines. Perforce Delphix transforms data delivery by automating secure access to datasets — regardless of size — within minutes. Prior to adopting Delphix, Dell was constrained by slow, infrequent software releases, shipping updates only once or twice a year. After integrating Delphix, they unlocked the ability to release software on demand.
This dramatic acceleration was driven by two key factors:
- Higher Quality Test Data: Delphix ensures that non-production environments have fresh, secure, and production-like test data, reducing bugs and improving software quality.
- Ephemeral, On-Demand Data: By dynamically provisioning test data at the speed of Continuous Integration (CI) pipelines, developers can iterate and deploy with unprecedented agility
Productivity
Manual test data preparation slows everything down, creating inefficiencies and delaying projects. Automating this process allows developers and QA teams to focus on what matters most—delivering great software. It also enhances the developer experience (DX) by streamlining workflows, reducing bottlenecks, and enabling efficient testing.
Too often, test data management is the missing element from internal developer portals. Adding it gives developers fast, secure access to the data they need for development, testing, and debugging.
Speed
To keep up with innovation demands, businesses need to quickly provide high-quality test data that eliminates bottlenecks in DevOps pipelines.
But what’s the secret to faster development speed? Effective test data management.
Automating the delivery of compliant test data removes delays and increases development velocity, helping companies bring products to market faster.
Eliminating DevOps Delays: How to Automate Data for Fast, Quality Releases
In this session, you’ll learn how to overcome data challenges and get actionable strategies to shift left.
Costs
With data virtualization and ephemeral environments, developers spend less time waiting for data and more time advancing releases. This makes work more meaningful and enjoyable for development teams, but it also can have a positive impact on your organization’s app development budget.
Getting the budget under control is ever important. There are always other factors at play that increase your business’s bottom line. Managing cloud costs is challenging, and it’s hard to get the balance right. Your organization’s use of test data can impact those cloud costs.
The cost of software defects can be huge, increasing customer churn and costing your business millions of dollars. Automating test data provisioning and making the process more effective can help you get your costs under control.
IDC: The Business Value of Delphix
An analyst study of customers shows that the Delphix DevOps Data Platform accelerates time to develop an application by 58%. Discover the tangible benefits of Delphix, validated by IDC analysts.

How to Improve Test Data Automation
Implementing a robust test data automation strategy doesn’t happen overnight. Here’s how to enable success in your enterprise test data strategy.
Step 1: Assess Current Processes
Evaluate your current test data workflows. Using quantitative metrics, such as DevOps Research and Assessment (DORA), identify pain points such as manual processes, data unavailability, or compliance gaps. Metrics will help guide you not only to identify bottlenecks but also provide an understanding of where to focus.
Are you using synthetic test data and/or test data masking? Consider what the right roles are for those types of data in your organization.
Step 2: Use Advanced Automation Tools
Leverage platforms like Perforce Delphix for secure and virtualized data delivery. Delphix’s self-service tools eliminate the need for bottlenecks in accessing compliant data.
With Delphix, you can create ephemeral data environments for testing automatically and integrate them with your pipelines. In cloud environments, ephemeral environments are necessary to provide a higher degree of agility to developers and testers.
Step 3: Empower Teams with Self-Service
Delphix provides developers and testers with the ability to provision, refresh, rewind, and retire test data on demand. Developers and testers can seamlessly share data environments. When a test detects a defect, the pipeline logs it, creates a Delphix save point, and assigns the ticket. The developer then loads the save point to triage the issue while testing continues independently.
This leads to significant productivity gains.
Automated Data is the Future of Testing
Simplifying and democratizing access to data can provide rapid scenario creation, scenario discovery, and data catalog creation.
Step 4: Monitor and Optimize with Analytics
Use analytics to track test data usage, identify inefficiencies, and continuously enhance your processes. Delphix offers centralized governance to streamline monitoring across all environments.
We also recommend using DORA metrics for DevOps to connect your software team results to business goals.
Finding the Right Test Data Automation Approach
In 2023, Gartner advanced test data management along the Gartner® Hype CycleTM for Agile and DevOps. The role of test data automation in the enterprise is only growing more important.
Navigate the Landscape
Understand the requirements your business has for test data automation and find the right tool.
Take the next step to finding the right solution for you:
Choose a Modern Approach to Test Data Management
At Perforce Delphix, we recommend taking a modern approach. A modern approach means saying goodbye to legacy, manual efforts for dealing with test data — and saying hello to an automated, integrated strategy.
With Delphix — and another Perforce solution, BlazeMeter — you can get the most out of your test data. See transformative test data in action.

Key Benefits of Test Data Automation with Delphix
1. Enhanced Development Velocity
Speed up application development by providing developers and testers with instant, self-service access to compliant test data. Research shows that automated test data management can accelerate application deliveries by up to 2x.
2. Compliance without Compromise
Automated data masking ensures privacy compliance with major regulations like GDPR, HIPAA, and CCPA. Enterprises can protect sensitive data at scale while focusing on delivering innovative products.
3. Cost-Efficiency
- Reduce storage costs by up to 80% with space-efficient data virtualization.
- Increase agility — and therefore time-savings — with fast data access for developers, testers, and data scientists.
4. Improved Quality Assurance (QA)
Deliver better testing outcomes with data that mirrors real-world scenarios, improving performance testing and reducing defects in production.
Real-Life Examples of Test Data Automation Success
Enterprises around the world achieve test data automation success with Delphix.
Powering Customer Experiences with Test Data Automation
In a recent session, leaders from Mattel, Choice Hotels, and Express Scripts explored their successful digital transformations with a focus on test data automation using Delphix.
- Randeep Arora from Mattel discussed the use of Delphix for efficient test data management, resulting in faster product launches and increased data security.
- Jason Simpson from Choice Hotels highlighted the benefits of cloud migration and data virtualization.
- Brandon Birge of Express Scripts emphasized how virtualizing mainframe data with Delphix reduced costs and enhanced data freshness for agile and machine learning initiatives.
Financial Services
Here are just a few more examples…
Mizuho Securities achieved a 90% reduction in test data delivery time and saved $700k annually in labor costs using Delphix. Automated masking and integrated CI/CD testing accelerated development cycles while ensuring compliance with Japan’s Financial Instruments and Exchange Act.
Morningstar Fiduciary Retirement Services reduced data provisioning time by 70% and improved software quality with Delphix’s automated test data management. By masking sensitive data and offering self-service access, Morningstar enhanced QA team productivity and ensured compliance with SOC 2 requirements.
Virgin Money needed a solution to consistently refresh and mask environments. By implementing Delphix, Virgin Money exceeded all expectations. Within hours or days, they could have a fully functional environment up and running, dramatically speeding up their processes. This efficiency allowed them to shift left testing within the development lifecycle, ensuring more agile delivery.
Healthcare
Find out how you can meet HIPAA Safe Harbor compliance while preserving crucial identifiers for development and testing through strategic redaction and masking. Download the white paper to explore effective data management strategies in healthcare.
Explore Healthcare Test Data Automation
Consumer Goods & Retail
Discover how six consumer goods and retail leaders — including Clorox and Belkin — automate test data management while protecting personally identifiable information (PII).
Get Consumer Goods & Retail Examples
Getting Started with Test Data Automation
Transform how your organization manages test data.
Delphix test data management solutions help you increase release velocity by 2x, improve software quality, and achieve compliance.
Here's why we are the industry leader:
- Automated data masking to ensure privacy compliance for DevOps pipelines.
- Virtualized data delivery that provides test data in minutes rather than days.
- Cloud-optimized solutions that save costs while allowing scalable, secure operations.
- Seamless integration with AI, DevOps, and other enterprise toolchains for streamlined workflows.
Discover more features for test data automation. Download the Delphix for test data management PDF.
Ready to speed up releases and automate test data? Request your Delphix demo today and empower your teams with automated, compliant data delivery.